SHOW UP

Before anyone trusts your ability, they have to trust your presence. Showing up sounds almost insultingly simple. It is not. People often want the reward of being capable without experiencing the repetition required to become capable. They want: the title the money the recognition the creative freedom the authority the independence But they do not necessarily want: the schedule the preparation the boring work the repetition the mistakes the responsibility Agency begins with something much less glamorous: SHOW UP.